business photography

iPhone 7 plus vs 100mp Hasselblad

When it comes to unfair comparisons, this one probably takes the cake. The thing is, there's something quite interesting about nonsense comparisons and that's why I decided to do this one. 

Check out the video and find out if the iPhone has any chance against the £30,000 medium format camera from Hasselblad. 

Download the images using the link below. 

New Year... New You? :P

I know the title is cheesy, but I think a new year does somewhat represent a bit of a reset. It allows for a little perspective on what has been achieved so far and what could have been done better. I find myself being over critical of what I could have done in 2015. Looking back, I think overall I'm quite pleased. 

Matt Granger is a professional photographer who's also developing a popular Youtube channel, and I feel he really hit the nail on the head in his last video. I speak to allot of people who say they want to own a business but there are always some obstacles or something preventing from doing what they want.  It does frustrate me because I honestly believe the people making the excuses could also be the people who achieve so much, if they were to only change their perspective. 

Anyway enough of the mini rant, I hope watching this video helps. 

Just to quickly add a few points of my own: 

  • Don't procrastinate. It's so easy to suddenly get lost on Facebook or YouTube and several hours have been lost on doing absolutely nothing. 
  • Believe in yourself. I'm aware this is cliché, but it is for a reason. Doubting yourself really kills any dreams or ambitions you could have had, find a way past your doubts.
  • Just Do It. Seriously just do it. 

 

Thank you so much for all the support over last year it means allot to me and I want to sincerely wish you a wonderful new year. 

  

Why Canon is failing

In 2013 you may have heard that Nokia sold their mobile division to Microsoft at a price considerably lower than what it was once worth. One of the main reasons behind this is because they failed to keep up with the market and customer demands. Canon seems to be facing similar issues and has recently had to cut it's profit forecast for 2015. 
Now admittedly the profit cut was due to several issues and not just a Canon problem, however there are a number of underlining problems at Canon.

A good number of our sources agree that Canon is facing some internal problems and it's preventing them from operating effectively. There are internal conflicts and due to this they seem to be reacting extremely slowly to the market and customer demands. Canon seem to be more interested in maintaining their faltering position as opposed to innovating, or executing their innovations. Customers are very quick to notice when companies drip feed features and it's frustrating and alienating. Their latest DSLR the Canon 5DS and 5DS R has a 50mp sensor which at a glance seems amazing, however when you dig deeper you find 2010 technology repackaged with a premium price.  Compare this to the Sony A7R II and you'll see why this is not innovating. 

The main reason why Canon is failing to innovate is because of how they manage their two divisions. Essentially their Cinema and their DSLR divisions are constantly looking to ensure they don't step on each others toes. Basically they don't want to make any cameras that could affect the sales of another camera. Now if this was done by two separate market leading companies then it could work, similar to price fixing (which is illegal of course). However when this is done internally, it's illogical and benefits no one but your competition. The most frustrating aspect about this is that Canon is aware of this huge problem, but has failed to come up with a solution. 

Companies like Nikon and Sony have been making significantly better cameras for a good number of years capitalizing on Canons unwillingness to keep up. A quick look at sensor technology on DXOmark shows how Canon has remained behind for quite some time now. They also seem to believe 4k is still some elusive feature that can only be added to the most expensive high end cameras, even though it's been available for 12 years now. 

Lastly their latest camera The ME20F-SH boasts 4 million ISO and can pretty much see in the dark. Again this sounds pretty cool but then when you break it down, it's a 2mp camera with a 30k price tag, simply ridiculous in my view. 

Ultimately Canon are facing some tough issues moving forward and it doesn't seem like they're doing enough to fix things. Internally their departments are not working together effectively and it's creating a negative loop. Should this continue which I'm guessing it will, there could be some really difficult times ahead for Canon as their market share inevitably shrinks. 

I'm a fan of Canon and would love to see them continue as the market leader. I hope Fujio Mitarai has a plan for the future which does not involve doing the same thing and hoping for a different result. 

A week with Leica..... and $50,000 worth of equipment

Yesterday I must have spent more than 6 hours looking at different Leica cameras trying to figure out which body and lens is best for me. My wife has heard nothing but Leica this and Leica that and after using and reviewing the Leica SE for a week I might be a little smitten. The Leica S 007 is soon to be released and in preparation for that we decided to review the currently available model.  

Cambridge has to be my favourite city for street photography and the Leica does not disappoint. Even handheld the image quality is jaw dropping, especially when you consider how heavy a lens and body combination really is. 

As this is a medium format camera the sensor, the body and the lenses are bigger. My 5D mark III looks small in comparison.  So what's the actual camera like, well its big, its clunky, its slow at focussing, I'm used to having multiple focus points and medium format cameras only have one in the middle of the frame. The camera has no image stabilization which makes handheld even more difficult especially with let's say the 180mm F3.5. The Leica SE has a CCD sensor which means low light performance is pretty bad  and ISO can only be boosted up to 1600 (you'd be wise to stay below 800). There is no live view, no video mode and the top part of the camera is made of plastic, possibly due to the GPS node being there, but who uses GPS anyway?  Lastly although its considered to be a medium format camera, the sensor is only 20% bigger, its less medium format and more "Full-Frame Plus". 

HOWEVER...

We used Dylan Patricks technique for the above headshot, for more information and to learn this technique, please click here.

When you attach one of those behemoth sized lenses onto the camera, all of the above issues seem to magically disappear. The image quality is simply astounding, even with just 37.5MP (for medium format) it feels like the lenses are making use of every single one and maybe a few more just to be safe. I don't profess to be a great headshot photographer but even my shots are looking pretty good. The way the Leica renders fine details, skin texture and contrast really make an image pop. The lack of noise at its base ISO (100) is really impressive and the amount of detail that can be brought back from the shadows still surprises me. Although we talked about this camera having a CCD sensor and it's low light performance, this camera wasn't built for those environments. When you give this camera enough light and use it for what it's been built for, it truly excels beyond expectations. 

Being an interior and architectural photographer my favourite Leica lens is of course the 24mm F3.5. This is a beautifully made lens with fantastic build quality, the front element is big and gives off a slight reddish reflection. Leica are known for their lenses and I could be wrong but to my eye this lens has absolutely no distortions. The 24mm lens isn't a tilt shift making some architectural photography a little difficult, however, I've been told Schneider are currently developing a wide angle tilt shift lens which will be compatible with Leica, this is definitely great news for us :). I had the opportunity to take some images of the The Midland Hotel in Bradford whilst using the 24mm lens and the results speak for them self. 

FB Before FB After

 In conclusion I think the Leica S system is amazing to work with. The camera has been built for settings where the light can be controlled. It's probably not the best camera for events and wedding considering the ISO performance but then it would be pretty overkill for that too. When this camera has enough light it really comes into it's own. The Leica SE may not be the best medium format camera considering it's smaller sensor size and the fact that you can't upgrade "the back", however it has a really well built DSLR form factor making it very straight forward to use. All I needed were two dials and a shutter button, and because of it's form factor even street photography was easy. This camera is a true photographers camera, it doesn't need all of the other fancy features when it produces such amazing images, The lenses are simply wow, I really can't say enough about how great they are. Some of the people at Leica tell me that relative to the other medium format brands, they make the best lenses, and honestly I don't have any reason to disagree.  

Ultimately I'm very pleased with the Leica S system and would definitely consider upgrading to it, however as the Leica S 007 has been announced I think I'll wait till I've seen what that can do before making a decision. 

Professional Photography is Critical for Virtually Every Industry

My interaction with professional photography has made me agree that it’s a very significant part of every industry today. The job of a professional photographer is to be able to capture some of the best aspects of every industry.

You might be asking why interior and architectural photography. Well it’s mostly because of the fact that architecture as a visual art lets buildings talk for themselves.  With professional photography equipment and a creative attitude goes a step further and interprets it in a number of ways.

Whether it is photographing the interior or exterior or capturing the unique and magnificent images through various techniques, the professional photographer is helped by an observant eye capable of realizing different capture points and points of view. This is the kind of photography I love and provides both clients and artists, amazing images.

However, professional photography is real, diverse and very vital today. Every industry today deserves great, quality and perfectly captured images and moments. While everyone can take a selfie and some images it takes a professional photographer to bring out the details, points of view, angles and all kinds of aspects out of a simple item. Food related photographers are one of the key reason we make orders for groceries, pizzas, meats, ice creams, hamburgers, French fries and all kinds of delicacies because of the way they capture them. I love taking a peek at these photographs and marvel at the way they literary compel you to eat fruits, green leafy vegetables, salads, make an order or simply eat at a certain exotic hotel.

It is also the same with wedding photographs. They are so vital that while you can take another image of a delicacy a fortnight later, you cannot do so in the case of a wedding. Everything has to be perfect from the beginning and the expectations are way too high. Just any photographer is not sufficient. A professional is demanded, sought and given the job.

Any professional interior and architectural photographer will tell you why clients demand professional photographers. Even high school senior year photographers must be professionals and schools are very meticulous. This is the reason any yearbook looks awesome and perfect 30 years later. At the same time, professional baby photography is big business and a superb job is expected.

A real estate firm dealing with properties also demand professional photography. I love a well taken image of a building for sale, both the interior and exterior. A shoddy photography will not draw any buyers and this is counterproductive for any seller.

In a nutshell, professional photography is extremely important in virtually every industry today. I’m aware this post is very biased self-serving, however it’s difficult to refute the argument. I work within an industry that is over saturated for a reason and I absolutely love it.